해외전시산업 육성정책 비교연구

홍 길 동 *

* 0000대학교 0000대학원 00000 전공 교수

Comparative study on promotion policies in the overseas exhibition industry

Hong, Gil Dong *

* Professor, Graduate School of 000000, 000000 University

본 논문은 2015년도 0000대학교 학술연구비에 의해 연구되었음 (필요한 경우 작성)

* Corresponding Author : Hong, Gil Dong abc@hanmail.net (교신저자가 있을 경우 작성)

THE KOREAN SOCIETY OF SCIENCE & ART

한국과학예술융합학회

THE KOREAN SOCIETY OF SCIENCE & ART Vol.41(2)_Regular article or full paper

* Contribution : 2023.03.00_Examination : 2023.03.00_Revision : 2023.03.00_Publication decision : 2023.03.30

Contents

Abstract

I. Introduction

1.1 Aims & Objectives

1.2 Scopes and purpose

II. Importance of manufacture of design

2.1 Characteristics of exhibition industry

2.2 Importance of exhibition industry

Ⅲ.  Characteristics of exhibition industry

3.1 Internal experience

3.2 Abroad experience

IV. Law of domestic and abroad exhibition
industry

4.1 Difference of exhibition industry

4.2 common sense of exhibition industry

V. Conclusion

Reference

Endnote

Abstract

Recently in Korea awareness of the country's exhibition industry has expanded and a range of support and promotional strategies have been put forward. The purpose of this study is to look into the international competitiveness know-how in terms of each nation's trade exhibition industry by conducting a comparative analysis of policies and support systems related to the exhibition industries of Singapore, Taiwan, China, Hong Kong, the US, Germany and Korea in order to track down the source of international competitiveness of the trade exhibition industry of advanced nations. The goal of this study is to make a comparative analysis focussing on the understanding of the present state of the Korean exhibition industry as well as that of advanced nations. The objective is to present strategic measures by making a cross-comparative analysis of the competitiveness of each country with a focus on the promotional strategies for the exhibition industry in advanced nations in order to enhance the competitiveness of exhibitions promoted by the Korean government. The research method is as follows.

Firstly, introduction of the background and scope of the study. The current state and characteristics of the industry will be presented based on statistics on the Korean exhibition industry found at the 'Association of Korea Exhibition Industry' as well as an investigation of existing literature.

Secondly, presentation of the current state of the exhibition industry and its importance. A description of the change in strategy from the previous national growth strategy toward one placing a priority on knowledge-based industry growth will be presented.

Thirdly, a run down of the promotion and characteristics of both Korean and overseas exhibition industries. Focus will be given to the state of support for and growth trends in terms of the holding of exhibitions and the exhibition industry itself with regard to the promotional trends and characteristics of each nation's exhibition industry.

Fourth, this study will describe in general terms the promotional policies for the exhibition industry as well as drawing the implications involved, with a focus on the previously presented content.

Finally, we will presented measures enabling the expansion of the competitiveness of Korea's exhibitions in the international exhibition industry focussing on the present state of the exhibition industry.

Key Words

Overseas Exhibition, Exhibitions in Advanced Nations, Exhibition Industry

I. Introduction

1.1 Aims & Objectives

It can be discovered that automotive design have been influenced so far not only by internal factors from automotive industry but also by external factors such as social enents of times or state of society. And it is occurred same today at the age of variety.

Today’s global automotive industry will be influenced more than the past from social factors and it would make severe change to the industry and the change will appear by major companies to cope with the global crises is influencing by global economy.

By the reasons, this study is purposed to get insights for directions of future automotive design change by observing influencing factors from various automotive designs developed so far in order to induct concept of design change paradigm.

1.2 Scopes and purpose

This study has ranges from 19th century when the automobile was invented firstly to current 21st century. The ranges are divided in detail for the one is from 1886 when the first gasoline engine vehicle invented to early 20th century right before World War II when automobile industry began to develop.

The other one is from World War II to Oil Shocks in 1970s, the third one is after the Oil Shocks to end of 20th century, and final one is from the year 2000 when 21st century began to today year 2014.

Ⅱ. Importance of manufacture of design

2.1 Characteristics of exhibition industry

While there are several arguments to be made for both sides , I strongly agree with the statement that maketing is education that learn about market not only one. So i will elaborate my thoughts on this issues based on sociological aspect.  “exhibition industry is to exhibit to everyone for purpose of marketing and advertisement.”

AUMA, 「Trade Fairs in Germany Key Figures 2011」, pp.15-18, 2010.

CEIR 「Index for the Overall Exhibition Industry」, p.132, 2012.

[Table-01] Center for Exhibition Industry Research

Order	Periods	Contents
1	1886 ∼ 1939	Business to Consumer
2	1940 ∼ 1978	End-user manufacturer

The total images of today’s automobiles are results of changes by various social and technological factors. It have been evolved by social characteristics, values of the times, technological characters, conscious for automobiles, motives of structural changes, and technology changes of power source.

2.2 Importance of exhibition of industry

It will make different character apart from manufacturer oriented exhibiton industry from the past, and can be implied that the non-materiality by digital technology would have larger portion in the future exhibition industry as a result of the inductive study for design changes. The promotion of new product is one of most important object for exhibition design.

KITA, International trade's reaserch worker, 「Raising strategy from G20 summit conference」, p.35, 2013.

<Figure-01> brooch of Kang, Keun Hui

The majority of conventional exhibition technique has been implemented through one-way communication. However, using digital technology, development of new exhibition techniques is necessary for promotion of high-tech products and consideration of the phases of the times. This paper propose the various possibilities of exhibition design model which is using camera sensing and video input/output. Interactivity is efficient method to communicate between viewers and displays. Viewers can be participate actively and exhibition goal will be accomplish through this. Using camera as visual senses, video input/output technique is offered not only introducing new product but also entertaining viewers through various ways of representation. Physical experience and learning process can be expected from the exhibition space and the object. The classification of the artist who are using video input/output technique and exhibition examples are described. The collaboration on a work with the new media artist and the exhibition design will be complement each other. It will be solved the problems of realization and corporation of idea and technology.

----------------- ( 생  략 ) ---------------

V. Conclusion

As recently highlighted the importance of relationships between exhibition of industry, and is a pure functional sensibility in pursuit of the trend. Exhibition is an important part in the process of looking to purchase consumer products that suit your sensibilities. The purpose of this study is to look at the possibility of seeing the role and future of the industry to diversify the culture of the ceramic ornaments design sensibility that purpose. Variety of emotional design ceramic ornaments and cultural industries to identify market design induced by craft as cultural products that can stand up to the global process development. Ceramic ornaments of historical, cultural, design, value can be utilized in a variety of cultural industries to offer emotional design ceramic ornaments, ceramic ornaments product design to contribute to the development plan for the purpose.

All things considered, everyone may hold a different position on this issues. However, i put an emphasis oh the fact that a lot of countries now study about law of growing exhibition industry in Germany, America, and Japan.

Reference

[1] AUMA,「Trade Fairs in Germany Key Figures 2011」, 2010.

[2] CEIR 「Index for the Overall Exhibition Industry」, 2012.

[3] Go, Jae Yun., Han, Jin Young, “Study on the Development Plan for the 21st century, the globalization of the Korea Exhibition Industry”, Korea Convention Society, 27(3), 2008.

[4] Hong Jae Hwa, 「Fairs and marketing」, Hongsin Cultural History, 1993.

[5] Industry Research KIET, 「Trade Exhibition business success factors and marketing strategies」, Industrial economy, 2004.

[6] Kim, Gyeong Hun., 1 other, 「Scientific experts should study the exhibition business」, Seoul National University of Science Exhibition Centre experts, vol.2, 2007.

[7] Kim, Tae Cheol, “Study on measures to secure international competitiveness of Korea Exhibition Industry”, Yonsei University Graduate School of Business, 7, 2003.

[8] Kim, Young Kee, “Study on the International Conference Industry Promotion Strategy of Korea”, Kyonggi University Tourism School, 2001.

[9] KITA(International Trade Institute), 「Current addresses and development strategies of the MICE industry in the wake of the G20 Summit」, 2010.

[10] Ministry of Commerce, Industry and Energy, 「Exhibition Industry Development Plan」, 2002.

[11] Mun, Young Su, 「Introduction to Science Exhibition」, Korea International Trade, 1999.

[12] Park, Gyeong, Hwan, “Study on the participation of the International Trade and Exhibitors”, Hallym University Graduate School of International Studies, 2004.

[13] Trade show Executive(2011), 「World Top Convention Centers」, 2011.

[14] Yi, Sang Jik, 「Korea's exhibition industry development plan」, Industry Research, 2001.

[15] Yun, Gi Gwan., Lim, So Sun, “Comparative study, trade-German study of US trade policy Support Exhibition”, 6(4), 2010.

[16] http://www.akei.or.kr (2013.01.20)

[17] http://www.ceir.org (2012.12.20)

[18] http://www.gep.or.kr (2013.02.03)

[19] http://www.kotraacademy.com (2012.12.07)

[20] http://www.kotra.or.kr (2013.01.20)

Endnote